“Our partnership with We Are Nations allows us to continue pushing the envelope when it comes to esports merchandise,” said Echo Fox president Jared Jeffries, in a release. “We know fans expect innovative and exciting gear from Echo Fox, and We Are Nations will ensure we can deliver exactly what the best fan base in esports deserves.”

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Patrick Mahoney, CEO of We Are Nations also commented: “Echo Fox is a top esports organization and it’s great to have them on our roster. We love that their team has such a unique vision for their merchandise and Nations is excited to help create one-of-a-kind items.”

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The esports apparel market has experienced significant growth in recent months. Between an increased retail presence, league-level merchandising deals, and multiple new partnership announcements, esports specific merchandise and apparel is in higher demand than ever before.

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Patrick Mahoney, CEO of We Are Nations discussed the hires in a statement: “We are thrilled to have the opportunity to bring so many strong people aboard as we continue to grow the company. I really enjoy working in the professional and dynamic atmosphere that the team is creating.”

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Walmart recently began selling esports merchandise from We Are Nations, which serves as the merchandise partner for the LCS. The apparel company currently has branded merchandise from other teams such as G2 Esports, Misfits, and Team MVP available through Walmart's Marketplace, as well as FACEIT's ECS league.

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Esports merchandising company We Are Nations has entered a partnership with Walmart Marketplace, the online retail place for the multinational retail corporation.

The deal will see Walmart Marketplace list merchandise from We Are Nations’ roster of partners.

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